Looking for on-demand design, production or wordsmithing services? My name is…

Ellen Rumsey RGD

I am a graphic designer and writer.
And I can help.

Looking for on-demand design, production or wordsmithing services? My name is…

Ellen Rumsey RGD

I am a graphic designer and writer.
And I can help.

How can I help you?

By adding 35+ years of corporate communications and design experience to your team! If you’re looking for creative and reliable up-front or back-up talent, I can help you and your clients with…

Design

I design for print and digital applications. In print, I work on projects that include identity development, branding, packaging, HR benefits collateral, large-scale docs (like catalogues and annual reports) and systems design. Digitally, I design websites and co-produce print applications as interactive PDFs programmed for accessibility.

WHAT I DELIVER: solutions crafted with clarity, purpose and a less-is-more aesthetic.

Production

Some may see it as necessary gruntwork, but I enjoy the details of production and artwork. Working collaboratively, I can transform your idea or design comp into a finished product – ready for review/approval and print/upload.

WHAT I DELIVER: clean, organized artwork files – delivered on time and on budget – and carefully maintained proof and edit trails with notes and queries as required.

Wordsmithing

Words are as important as the media that convey them. That’s why I offer:

copywriting to craft content in your business’ voice;
copyediting to maintain a consistent presentation; and
proofreading to take your content from good to great.

WHAT I DELIVER: clear, engaging content for your intended audience and purpose, written in plain language and for accessibility.

Websites

The websites I design are tailored to the specific needs and wants of each client. I specialize in website architecture and navigation – to disseminate and streamline content to tell your story in a concise, insightful and unique way.

WHAT I DELIVER: information architecture, content writing, design and layout of full site delivered in PDF proofs. (To be transparent, I am not a programmer, but combine forces with tech360 to offer a full range of website services).

Accessibility

Working with clients that have diverse audiences made me mindful of accessible graphic design long before the Accessibility for Ontarians with Disabilities Act (AODA) requirements came into effect.

WHAT I DELIVER: accessible graphic design for a consistent user experience (with attention to information architecture and navigation, font usage, colour contrast and language), and programmatically-interactive PDFs with a 100% PDF/UA and WCAG 2.1 pass rate, and websites with a WCAG 2.1 AA rating.

Recent Work

Want to see more? For more logo and print material samples, please contact me.
Visit tech360 to view more website design.

LET'S TALK

So we’re not complete strangers…

COLLABORATIONS

I work with:

Clients directly as an independent freelancer

Consultancies and in-house design departments as a third-party supplier

Design agencies on an as-needed or partnering basis

CREDENTIALS

Corporate Design at the Ontario College of Art (now OCADU)

English Language and Literature at Queen’s University

RGD professional with the Association of Registered Graphic Designers of Ontario (to learn more about the designation, visit the RGD website)

COMPETENCIES

Adobe Creative Cloud:
InDesign
Illustrator
Photoshop
Acrobat Pro

Microsoft Office 365:
Microsoft Word
Microsoft PowerPoint

My strengths lie in brand development, design and production across print and digital media, and crafting content to say what you mean. As a designer and writer, I am a stickler for details and logical storytelling – so your visual and written voices are accessible and on brand – in a creative and effective way.

Let’s talk!

Please call or text me at 519-901-3305 or fill in the form below to send a message!