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Ellen Rumsey RGD

Graphic Designer + Wordsmith

Skillsets

How can I help? By adding 35+ years of corporate communications and design
experience to your team! I can support you and your clients with…

Design

In print, I work on projects that include identity development, branding, packaging, HR benefits
collateral, largescale docs (like catalogues and annual reports) and systems design. Digitally, I design websites and co-produce print applications as interactive PDFs programmed for accessibility.

Production

Some may see it as necessary gruntwork, but I enjoy the details of production and artwork. Working collaboratively, I can transform your idea or design comp into a finished product – with clean, carefully maintained artwork files – ready for review/approval and print/upload.

Accessibility

Accessible graphic design is a given. I work to deliver a consistent user experience (with attention to information architecture and navigation, font usage, colour contrast and language), and programmatically-interactive PDFs with a PDF Accessibility Checker (PAC) 2024 100% passrate, and websites with a WCAG 2.1 AA passrate.

Wordsmithing

Words are as important as the media that convey them. That’s why I offer copywriting to craft content in your business’ voice, copyediting to maintain a consistent presentation, and proofreading to take your content from good to great.

Websites

Websites are tailored to the specific needs and wants of each client. I specialize in information
architecture, content writing, design and layout of full sites delivered in PDF proofs for review – and combine forces with tech360 for programming and other technology-driven website services.

Projects

Want to see more? For more logo and print material samples, please contact me.
Visit tech360 to view more website design. References available upon request.

LET'S TALK

About

My strengths lie in brand development and management and production across print and digital media. As a designer and writer, I am a stickler for details and logical storytelling – to make sure your visual and written voices are accessible and on brand in a creative and effective way.

COLLABORATIONS

I work with:

Clients directly as an independent freelancer

Consultancies and in-house design departments as a third-party supplier

Design agencies on an as-needed or partnering basis

CREDENTIALS

Corporate Design at the Ontario College of Art (now OCADU)

English Language and Literature at Queen’s University

RGD professional with the Association of Registered Graphic Designers of Ontario (to learn more about the designation, visit the RGD website)

COMPETENCIES

Adobe Creative Cloud:
InDesign
Illustrator
Photoshop
Acrobat Pro

Microsoft Office 365:
Microsoft Word
Microsoft PowerPoint

Let’s talk!

Please call or text me at 519-901-3305 or fill in the form below to send a message!