PepsiCo Canada’s Total Rewards Annual Benefit Enrolment program conveys information about the company’s benefits program.
To introduce the Total Rewards program, a poster was designed to establish a visual brand. Annual re-enrolment materials – posters and postcards, Read-Me-First documents, enrolment guides and an interactive, 32-page PDF detailed guide – were designed and produced in English and French over a 2-month timeframe. In collaboration with Colourphill Design (Toronto).
MY ROLE INSIGHT GATHERING | PROJECT SCOPING | BRANDING | PRINT and DIGITAL DESIGN | DESIGN WITHIN BRAND GUIDELINES | INTERACTIVE PDF DESIGN | USER EXPERIENCE