Product Naming
Wholsteins implies dairy, purity of ingredients and robust flavour – perfect for a line of all-natural spreadable cheese products.
Espirelle reflects the light and delicate properties of imported spiral-rolled-wafer cookiesticks and appeals in both English and French.
S’TUFF is a line of extra-strong garbage bags that hold, literally, a lot of stuff!
Bageletti combines the roundness of bagels with the crunchy hardness of biscotti for these imported mini-bagel snacks.
Aloeade combines the health benefits of aloe vera and the appeal of lemonade in this great-tasting digestive drink.
In collaboration with Colourphill Design (Toronto).
MY ROLE BRAND and PRODUCT NAMING | COPYWRITING | LOGO AND LOGOTYPE DESIGN and/or PACKAGING DESIGN