
Brockton and Area Family Health Team (BAFHT)
The Brockton and Area FHT is an allied group of collaborative healthcare providers that serves five rural communities in Grey and Bruce counties.
A new logo reflecting the five sites, teamwork, interactivity, and cooperation was developed along with a visual brand (colour palette, fonts, image style, and voicing). Applications included a website that is engaging, easy to navigate, and provides useful information for patients and a patient info guide available at all locations. Please visit bafht.com. In collaboration with tech360 (Hanover).
MY ROLE INSIGHT GATHERING | LOGO DESIGN | BRANDING | INFORMATION ARCHITECTURE | CONTENT DEVELOPMENT | WRITING, EDITING and PROOFREADING | ICONOGRAPHY | PRINT and WEB DESIGN | USER EXPERIENCE