BAKFHT

Brockton and Area Family Health Team (BAFHT)

The Brockton and Area FHT is an allied group of collaborative healthcare providers that serves five rural communities in Grey and Bruce counties.

A new logo reflecting the five sites, teamwork, interactivity, and cooperation was developed along with a visual brand (colour palette, fonts, image style, and voicing). Applications included a website that is engaging, easy to navigate, and provides useful information for patients and a patient info guide available at all locations. Please visit bafht.com. In collaboration with tech360 (Hanover).
MY ROLE INSIGHT GATHERING | LOGO DESIGN | BRANDING | INFORMATION ARCHITECTURE | CONTENT DEVELOPMENT | WRITING, EDITING and PROOFREADING | ICONOGRAPHY | PRINT and WEB DESIGN | USER EXPERIENCE